Some really quick top tips for you.
Facebook for small business:
- stay active – search engines like this
- post frequently – but keep it relevant
- post questions – generate engagement
- ask about your customers – don’t just promote yourself
- include photos and videos – gets your posts seen more frequently
- use offers and promotions – good way of reaching new followers
Twitter for small business:
- don’t start then give up – keep your profile fresh
- tweet throughout the day – optimise the timing of your tweets
- customise your page – use your picture, use the biography space
- use # tags for searching
- shrink your links by using Bit.ly
- don’t forget to link to your website – drive people to your content
LinkedIn for small business:
- complete your profile as fully as possible – this makes you more visible in searches
- get connections to endorse your expertise
- get recommendations – it raises your ranking in searches
- link to your other social media activities – maximise your efforts
- don’t forget this is your virtual CV
- LinkedIn is 3 times more effective than Facebook or Twitter for converting website visitors into leads
Tel: +353 87 737 2368 Email: lesley@lesleymoore.ie